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Tuesday, 23 September 2014 00:00


Joining the world famous music and colour of the weekend-long Notting Hill carnival this year was the blue of a New Holland tractor. The appearance in London was part of a tour by a cider-making group of young brothers who have been loaned the British-built T7.200 by New Holland to travel around England promoting their seven-flavour Brothers range of cider.

Francis, Jonathan, Matthew and Daniel Showering, from Somerset, have been handing out free samples and barbecued sausages on the tour and on the festival Saturday they took the tractor on a whistle-stop tour of the capital’s hot spots and highlights. On Bank Holiday Monday the brothers and the New Holland T7.200 joined the main parade, following Pepe Francis’s steel band and towing the Brothers Cider trailer.

Sara Sebastianelli, of New Holland, said: “It was brilliant to see our tractor take a tour of London’s landmarks and take its place amongst all the colour and fun of the carnival. We were delighted to team up with the Showering family and loan our kit to support them in promoting their traditional, family-run British business around the country.”

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